Artificial intelligence offers advertisers a huge opportunity to solve their ever-increasing problems. In fact, statistics show that a whopping 54 percent of business executives say that their adoption of AI within the workplace has led to a boost in productivity.
Don't know where to begin when it comes to implementing AI in the real world?
Here are 15 Low-Cost AI Tools for saving time, scaling up marketing campaigns, and improving customer experience.
Getting the most SEO value from branded content can be a time-consuming operation. MarketMuse is a useful tool for competitive analysis, SEO, and content research that speeds up the process.
This one-of-a-kind tool employs artificial intelligence to help make content more niche-relevant. It informs you about search words that you haven't used on your website. The free version of this tool can be used by marketers to evaluate and fill in content gaps.
The cloud-based software allows content creators to verify a page's relevance to a subject or niche, as well as provide a report on keyword accuracy and improvement recommendations.
According to a report, there are 6.8 people involved in B2B buying decisions on average. (I'm curious as to who that .8 is!)
As a result, lead contact and qualification become a significant challenge. Exceed.ai makes lead qualification easier by assisting marketing teams in qualifying leads and speeding up the sales process. It's a cloud-based application that enables sales and marketing professionals to connect with leads at any time and from any place.
The application functions as a virtual sales assistant, automating email contact and personalizing chat. Before a human sales agent may move the discussion forward, it listens to prospects and knows their product requirements. Exceed.ai attempts to mimic human conversations in order to give future customers a normal experience.
Intelligent technology such as a meeting scheduler, user profiling, and customized lead nurturing are included in the program.
With this innovative app, making professional-looking slideshow videos has never been easier!
Lumen5 summarises a blog post and then converts it into a video using AI technology. Put the URL of a blog post into this video maker, and it will generate a slideshow for you to edit before creating the final video. Content creators may use the tool to add their own logo, videos, and music.
This AI-based video production software's paid version costs $49 per month.
4. Designhill AI - Logo Creator
This logo maker uses artificial intelligence and machine learning to generate a variety of logo designs with a single click.
Simply answer a few fast questions and choose from a range of logo design options for your company. Designhill AI eliminates the need to employ a design firm and go through lengthy logo-creation processes.
For simple files, the logo creator costs about $20, and for a premium kit, it costs about $65. The premium edition includes hundreds of file formats, allowing you to use the logo in a variety of settings.
5. Google AutoDraw
As marketers, we understand the frustration of scouring through a variety of vector and stock illustration sites in search of the right illustration for the next piece of collateral. Drawing is a piece of cake with Google's AutoDraw.
Simply start doodling with this AI-based method! It suggests pictures based on the drawing, such as the ideal version of a cake, a flower, or a bed.
Marketers use social media listening to learn about their audience, brand conversations, and competitors. By incorporating machine learning and deep learning into the process, NetBase elevates social listening to a new level.
The app offers immediate and real-time feedback on viewer responses to company news and updates. It allows experts to quickly evaluate millions of social media conversations, allowing them to concentrate on strategy.
Many insights, such as user behavior, sentiment, and drivers, are provided by NetBase to social media marketers. To provide deeper and micro-level perspectives, the app delves into gender, influencer, location-specific analysis, and language analysis.
Personalizing and marketing content at scale is a challenge for most marketers. Given the number of online outlets, personalizing content down to the individual level never seems feasible. It is, however, possible, thanks to AI.
To make the process easier, OneSpot employs machine learning. To provide relevant content, it analyses user behavior and context. Before placing branded content on the right platform, the program divides it into topics and sub-topics to define individual content preferences.
The artificial intelligence platform offers several services, including:
• Website Individualization
OneSpot assists companies in providing customized content to website users on both the web and mobile devices. The tool automates content interactions and user journeys based on on-site visitors' behavioral preferences. Marketers can use the dashboard to track qualitative site metrics like content quality and user engagement.
• Email Individualization
The email marketing tool allows a website to send customized content to each subscriber. The software automates and optimizes email marketing in order to increase its efficiency and effectiveness. Many marketers have experienced the frustration of failing to send a specified number of emails. The problem is solved by increasing the efficiency of email marketing.
Scaling is one of the most common areas where advertisers fall behind. You don't exist if you're not visible in a competitive environment.
Curata is a content discovery and distribution platform that assists content marketers in finding and sharing high-performing content. The quest of a marketer to assist her audience is an endless one, and the more you do it, the better. This platform employs artificial intelligence to assist content marketers in finding the most appropriate and valuable content in their niche.
The app enables marketing professionals to edit curated content and give their brand a voice before promoting it through online platforms.
Wouldn't it be wonderful if you had a magic wand that could tell you everything you needed to know about all of your future customers?
If you don't have one, don't worry; Node will help!
This artificial intelligence platform aids marketers in the discovery of new leads and the conversion process. The tool searches the web for links between entities such as goods, businesses, and people using its database. It then employs its algorithm to identify people who are most likely to purchase a product or engage with a particular business.
This solution provides deep knowledge about potential customers to sales and marketing teams.
10. Atomic Reach
Writing excellent newsletter copy can be enjoyable, but not when you're stuck for ideas. Don't worry, you now have a personal assistant to assist you in improving your writing skills!
Atomic Reach assists in the auditing of advertised content through various platforms such as blogs, email, and paid advertisements. Content knowledge is provided by the tool, which helps to enhance consistency and relevance while also reducing editing time.
This platform also helps with writing by recommending appropriate terms and phrases. Have you ever struggled to come up with the right words for an advertisement? This tool does the thinking for time-crunched marketers, allowing them to build ROI-driven content at their own speed.
Are you still having trouble calculating the return on investment from paid marketing? This AI-powered tool makes paid Facebook and Instagram marketing a breeze.
The cloud-based automation platform reduces manual effort in running and editing paid campaigns, as well as guiding marketers through campaign testing and improvement. Smartly.io also offers innovative ad development tools in a variety of formats. You may want to try out this all-in-one paid marketing solution to eliminate the need for manual work.
12. Adobe Spark
This is just another one-of-a-kind programming program for non-designers. The tool has an easy-to-use interface that allows marketers to create a variety of collateral.
Adobe Spark is a free AI-powered design tool that allows you to experiment with colors, fonts, and templates to create exclusive social graphics, images, and web pages. If you pay about $10 a month, you can get rid of the Adobe Spark branding on the free edition. This is an interesting Adobe experiment that will help you create impressive designs in a short amount of time.
The lead nurturing process continues to include email automation. When you add AI to the mix, you're sure to generate enthusiasm and boost team success to new heights!
To assist advertisers in analyzing and optimizing email subject lines, Automizy employs artificial intelligence. The software is a full-featured email marketing and automation platform with artificial intelligence (AI) capabilities. This email service offers advanced insights and A/B testing to help email marketers get the most out of their campaigns.
A free trial of the AI tool is available, and the starter plan costs $9 per month.
It takes a long time to keep track of the online competition. Tracking competitor content on a vast range of social media sites requires a lot of manual effort.
Artificial intelligence used by Crayon automates the process of assessing competition across multiple online platforms. The tool consolidates competitor data into a single dashboard, making it easier for marketers to make strategic decisions quickly. It includes regular email digests to keep marketers up to date on the latest industry news and moves, such as product pricing, new releases, and feedback, among other things.
Marketers may use Seamless.ai to expand their contact list.
This sales intelligence tool assists in the collection of email addresses, phone numbers, contacts, and biographies, as well as the development and maintenance of a prospect list without the need for manual labor. The AI tool also helps in data validation and pitch analysis, allowing for further deals to be closed.
This tool's basic version is free to use, but the unlimited version costs $97 a month.
Over to You!
Artificial intelligence would never be able to match the imagination or intellect of humans. Yet, it is capable of relieving marketers of the task-heavy load, allowing them to concentrate on strategic planning and innovation.
Artificial intelligence (AI) applications are useful for analyzing large data sets to uncover information about future and current customers. The technology allows for the personalization of promotions and content, elevating the user experience to new heights. Many activities are automated, like content analysis, competitive intelligence, SEO, and paid campaigns.
Yes, AI is the game-changing technology that will change the game for marketers who want to make an impression and stay ahead of the competition!