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Content Marketing

Content builds Relationships.
Relationships are built on Trust.
Trust drives Revenue.

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We all want quick fixes and wins. That’s human but short-sighted. Successful content marketing demands a long game mindset. Keeping fit and training requires persistence. Building a big brand is a journey. So keep going as there is no other way. Content marketing demands persistence.
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People want to Learn before they Buy, be Educated instead of Pitched.

People don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.

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Developing a content strategy, defining goals, target audience, timeline & optimizing funnel for better results.
Sticking to your niche, providing value, educating audiences, being honest & producing relatable content.
Distributions across channels, engaging within the community, optimising content, Monitoring results & reporting.


Loyalty, building a long-term relationship, and customer retention are three key components … Consumers today are oversaturated with many businesses providing the same product or service. By educating customers, they will make informed decisions and look to you as the subject matter expert.
It starts by building a strong business case that doesn’t just directly attack people, their teams, or their budgets. I point out that content marketing ROI is higher than the average marketing ROI in every place I’ve looked.
That one question drives the best decisions, the best priorities, and the best subsequent questions that drive impact.
Marketers who have limited experience with content marketing often worry that the cost of creating content is just too expensive for their company. The reality is that marketers often expect to pay way more than creators charge for various content assets.

Before you create any more ‘GREAT CONTENT’,
figure out how you are going to market it FIRST!

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