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"DIGINARK's strategies involve several activities aimed at assisting our clients in achieving their objectives through a variety of platforms, including paid, earned, and owned media.
Our tactics can differ depending on the company objectives.
We develop strategies at DIGINARK using seven key capabilities: a strategic approach, performance improvement process, management buy-in, resourcing and structure, data, integrated consumer relations, and customer experience."
"DIGINARK provide a lot of services for various online activities like Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Marketing, Website Design / Micro-site Development, Brand Strategy Development."
"Over years, our team has experienced and worked with businesses of all sizes, from local companies and start-ups to established brands. We have experience of working with companies in all sorts of sectors, from software companies and insurers to local barbers and restaurants."
“All our projects are completely bespoke, so it is difficult to give exact figures. Rather than having a minimum amount, we adjust our strategies, volume of work, and timescales based on the available budget. We also adjust our approach depending on how much involvement our clients have. If you are happy to implement suggestions yourself (after a proper explanation), it will reduce the overall project cost.”
“Though we have years of experience and want to say “WE CAN” but, the fact is nobody can guarantee results in digital marketing as there are too many variables, especially with SEO, as Google’s algorithm is a secret. What we can do is point to a highly successful track record across all sorts of sectors and put you in contact with some of our clients if you want to see the kind of results we can produce.
Also, we are only motivated by results, and trust us when we tell you that, “we aren’t happy with results unless you are!”.”
“At DIGINARK, we like to keep our clients up-to-date. We send monthly reports outlining performance, as well as work completed and upcoming work. Also, we will show you how to use Analytics and set up appropriate dashboards so you can keep track of performance yourselves.
We also provide action lists detailing all the areas we believe need working, with appropriate due dates.”
“Via various channels and platforms, digital marketing helps your brand by growing your online presence and thus generating sales and revenue. Digital Marketing Services are important and highly recommended for increasing your company's reach and recognition because they enable you to reach out to your target audience and interact with them one-on-one.”
“Digital marketing services will help the company improve brand recognition, brand loyalty, and revenue. The key benefit of digital marketing is that it allows you to monitor the progress, effectiveness, and outcomes of all activities across all channels at a low cost.”
“We use a lot of automation tools to help us with Digital Marketing activities like SEO, Analytics, Content Marketing, Social Media, Email Marketing, and so on. Some of the most popular tools include Google Analytics, SEM Rush, Google Adwords, Keyword Planner, HootSuite, Ubersuggest, and ZOHO Social.”
“The best and most valuable practises that any company can use are SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay Per Click Marketing), Social Media activities, and Email marketing. These activities would contribute to the development of a strong online presence. Content generation and marketing are given a lot of attention these days. It is a long-term process, but it enables the users with brand recall and perception.”
“In digital marketing, brand awareness entails establishing a digital identity for your target audience. It assists you in creating and distributing information about your company or brand. This practice is beneficial if a new product, service, or brand is launched.”
“Digital branding is a subset of digital marketing. While digital branding focuses solely on raising awareness of your product/service/brand and establishing a digital presence, digital marketing takes a more holistic approach, assisting you in generating awareness, sales/conversions, and maintaining a strong relationship with your consumers through Online Reputation Management.”
“Digital marketing involves all branding and advertisement practise carried out on digital platforms such as search engines, social media, newsletters, SMS, websites, and applications. Because of the widespread adoption of digital technology, almost everyone now needs digital marketing services to establish a digital presence or identity. Via one digital platform or another, you can quickly reach out to your target audience.”
"As approximately 72 percent of people search on Google for their questions, SEO consulting will help you present the right type of content to the right people at the right time," states DIGINARK. DIGINARK can perform a thorough website analysis, backlink audit, and UX evaluation, as well as create a tailored SEO strategy to help you develop a customized SEO strategy to reach your business goals."
"SEO is not a one-time activity; rather, it is a continual process that takes time and resources to maintain your website's optimum exposure on search engines like Google. If you are short on time, DIGINARK will help you optimise your website."
The following are the basic steps to optimising your website:
• Conduct keyword analysis to learn what terms and phrases customers use to find your products.
• Competitor analysis, which provides insight into their online activities.
• Determine which pages on your website should be targeted with the right keywords.
• Website on-page optimization to make it searchable for both users and search engines
• Content development for various channels is essential.
• Off-page optimization/content marketing to target audience on various channels
• Monitoring the success of SEO campaigns regularly using various platforms and resources"
"When a user searches for a query, search engines process millions of pages before displaying the results; surveys indicate that more than 75% of users never go beyond the second page of search results, so if your website is not SEO optimised, it will be difficult to rank in the first few results, and you will lose quality traffic that could be your potential customers."
DIGINARK recommends a personalised SEO strategy that will not only boost the online presence of your website but also get you quality traffic and have measurable results." SEO, when done correctly, will help you reach the desired target audience at the right time.”
"SEO is a set of techniques that can assist your website in attracting related traffic and improving its overall ranking. DIGINARK experts can analyse your website and its various aspects."
We evaluate your website based on factors such as user experience, mobile responsiveness, website content, technical errors, on-page changes, backlink quality, and overall website improvement.
Following the completion of a concise report on required changes, we begin implementing the changes on your website and developing an SEO strategy in accordance with the scope of work. DIGINARK executes the strategy during the campaign and conducts frequent monitoring to validate the SEO strategy.”
“Search Engine Optimization (SEO) is a term that refers to the process of optimising It refers to the process of obtaining ""organic"" or ""free"" traffic to your website via search engines. It contributes to the quantity and consistency of traffic to your website. On-page SEO and off-page SEO are the two major forms of SEO.
When it comes to on-page SEO, you can concentrate on optimising your website based on Google's ranking factors. Off-page SEO is the process of obtaining high-quality backlinks to your website from a variety of sources.
The following are the basic steps to optimising your website:
Keyword research
Competitor analysis
Keyword Mapping
On-page optimization
Content creation
Content promotion
. Tracking performance of SEO campaign”
“SEO is more of a method than an operation. It takes a long time and constant effort to achieve the desired results. As a result, choosing a digital marketing agency that can ensure your brand receives the best results is critical. At DIGINARK, we take a results-oriented approach, which means that our goal is to only provide services that we believe in. We're in it for the long haul; we don't partner with products we don't believe in, and we're willing to go over and above for our clients to ensure success. Don't take our word for it; see for yourself! We guarantee you would be shocked if you talk to us about what we can do for your brand.”
“DIGINARK set the goals and targets according to the objective of marketing. SEM focuses on promotions such as website traffic, lead generation, sales, and app downloads, among other things. SEM will boost a website's visibility on a search engine result page. After conducting extensive research on the product/service, DIGINARK develops a business strategy that involves a demographic analysis of those who are likely to use the product/service.”
“SEM events assist in reaching out to those who are unfamiliar with the product or service. You can attract potential visitors to your websites/landing pages using SEM, and then convert them to sales or conversions (whatever your target is) by remarketing your goods with various communications.”
“It contributes to the improvement of the product/brand service's image and online presence through brand awareness campaigns, which increase brand recall and transform customers into brand advocates. These brand ambassadors boost the growth of organic traffic to your website.”
"SEO focuses on improving the site's rank in SERPs for specific keywords, while SEO activities drive organic traffic to your website. These activities take time to rank your website higher and generate relevant traffic who are looking for products and services" (Pull Marketing).
SEM - Search Engine Marketing focuses on the brand's visibility on online channels by using advertisements such as Display Ads, Text Ads, and Shopping Ads to attract relevant and potential customers to your website who were previously unaware of your brand" (Push Marketing).”
“SEM is the abbreviation for "search engine marketing." It is a form of Internet marketing that entails increasing the prominence of websites in search engine results pages (SERPs). It is mainly accomplished by paid advertisements, in which you bid for ad placement using Google Ads, Bing Ads, and other similar platforms.”
“DIGINARK has the right people in place to run successful campaigns, scale the company, manage client relationships, and remain on top of market changes. DIGINARK uses a variety of media outlets to reach clients TG.”
“Every day, consumers are exposed to between 4000 and 10,000 advertisements. Because of the overabundance of marketing messages, most consumers pay little attention to most advertisements. A good content marketing strategy can help your brand stand out from the crowd by increasing customer engagement, generating leads, and establishing trust.”
“Content marketing is typically part of a larger inbound marketing campaign. As a result, the best methods to use can vary from one brand to the next. Lead magnets, videos, webinars, and email newsletters, for example, are all common content types that can be customised to meet specific goals.”
“To attract, educate, and engage a target audience, content marketing employs editorial, graphics, and video. Content marketing works by providing high-quality, targeted content that is first and foremost helpful and useful, rather than promoting goods or special deals.”
“No content marketing tool may take the place of a well-thought-out plan and a skilled workforce. They will, however, assist in completing the task more quickly, smoothly, and effectively. HubSpot, WordPress, Google Docs, Yoast, Buzzsumo, Ahrefs, and Google Analytics are some of the best tools out there.”
“Content marketing is important because it helps you create trust, develop connections, enhance conversions, and generate leads by answering your audience's queries in ways that help the consumer or the ‘lead’ to understand our world perfectly which ensures he/she takes the best next step possible.”
“Content marketing follows content strategy. All content marketing activities can yield inconsistent results unless you have a strong plan in place. DIGINARK has a team of professionals who have mastered the art of developing a content plan that achieves the desired results.”
“Consumers look at three to five pieces of content before making a purchase, according to HubSpot. As a result, it's fair to assume that content marketing is intended to complement and sustain other marketing efforts. It will help you communicate with your audience and pass them through the sales funnel by providing relevant information.”
“The need to publish content frequently, consistently measuring ROI, and preventing content creator burnout are just a few of the challenges we face regularly. An awareness of the market, the right experts and resources, and a well-thought-out approach, on the other hand, go a long way toward solving these content marketing challenges.”
“One fundamental principle of content marketing is that different forms of content produce different numbers of leads. As a result, regardless of the brand, a few preliminary steps must be followed: market analysis, identifying and creating high-converting content, creating lead baits, and so on. Both of these moves necessitate a thorough understanding of the industry, the target audience, and the different digital channels.”
“When it comes to creating the ideal content marketing persona, there are several aspects to consider. When developing a persona that works for a brand/organization, the first step is to gain a thorough understanding of the audience, industry, and digital domain.”
“While there are several options, the best way to do branding is through one-way or two-way user interaction. One-way engagement occurs when you produce content that is both engaging and informative for the audience, while two-way engagement occurs when we anticipate a response from the audience.”
“The number of internet users is growing all the time; India alone has 627 million users, so it's safe to assume that a significant portion of your target audience is online. Digital marketing has also revolutionised traditional marketing methods, as everything is now at your fingertips, and content consumption is on the rise. As a result, digital marketing allows you to meet your target audience at any time.”
“Since the brand building is a qualitative concept, there is no precise monitoring system. Increased product/service demand, increased sales, enhanced perception, more positive feedback, more interaction, more site visits, the quality audience on the website, positive chatters on the web, positive brand reviews, and so on are all examples of the impact of brand building.”
"Branding = Knowing Who You Are"
For example, who are we, who do we represent, how are we different, and what problem do we solve for our customers? Brand strategy, logos, colour schemes, messaging, and keeping the work up to date are all part of the branding equation.
Marketing = Understanding Your Customer
Market analysis, product creation, pricing, customer service, blogs, brochures, social media, SEO, advertisement, public relations, event planning, blogging, community outreach, and other marketing activities are all subsets of marketing.
The ability to communicate with the right audience through various forms of content is something that both branding and marketing have in common.”
"As the world becomes more linked by the internet, digital marketing has become an increasingly important aspect of any marketing or branding strategy; it is a simple and personal way to reach your audience, giving your rivals an advantage over you in reaching the target audience first."
“In a world where everything can reach people in seconds, a positive brand image creates confidence in your brand, and your brand must never develop a negative reputation. A good example of this is Twitter; nowadays, if a customer receives poor service, he can easily harm your brand with a single tweet.”
"DIGINARK offers a variety of online services; video marketing is commonly used for branding and promotions; one must choose video marketing because it is useful for SEO, driving conversions, and so on. Videos are convincing and have a huge effect on human minds; thus, developing a successful video strategy before developing the content is effective."
"Video marketing is beneficial in digital marketing campaigns because it can improve your search engine ranking, click-through rates, open rates, and conversions, as well as raise conversion rates and more, and you can reach your audience more cost-effectively through channels like YouTube."
"DIGINARK does a lot of online activities and constantly tracks campaign results for a lot of domains, so we can better advise you on the right type of video ads, material, and strategy for your company and campaign objective."
"Video marketing is the process of integrating video into your marketing campaign to help increase brand recognition and visibility, and it allows you to communicate with your target audience in an engaging way."
“Pay-per-click advertising is a paid online advertising approach that allows your company to display ads all over the internet. Your business can be promoted in search results, websites, and even social media platforms. Text, graphics, and even video can be used in PPC adverts.
Pay-per-click advertising follows a different price approach than traditional advertising. Instead of paying for your ad upfront, you pay when someone clicks on your ad. Advertisers refer to pay-per-click advertising as a result of this payment arrangement.”
“An ad network is a platform that allows your adverts to be delivered to users. An example of an ad network is Google Ads (formerly known as Google AdWords)You'll utilise an ad network like Google Ads, Facebook, or Microsoft Advertising to develop PPC ads.
These ad networks may connect you with a variety of audiences and provide you with custom targeting choices.
Using Google Ads, for example, allows you to market your business across Bing and Microsoft Advertising-affiliated and approved websites. Facebook, on the other hand, gives you access to its vast user base.”
“Your ad network budget is known as ad spend or advertising expenditure. It's the amount of money you're willing to spend on ad networks over a year or month. In most circumstances, businesses refer to their monthly budget as ad spend.
Consider the budget of a company with a $5000 monthly ad spend:
Total ad spend per month: $5000
$800 spent on Facebook ads
$2500 spent on Google ads
$800 spent on Instagram ads
$900 in Microsoft Advertising ad expenditure
With PPC advertising, you may tailor an ad budget to your company's and audience's demands. You have complete control over your PPC ad spend, whether you choose to commit your entire ad spend to one ad network, such as Google Ads, or too many ad networks.
Ask DIGINARK if you're unclear where to spend your ad dollars (or even how much to spend). When you invest with our professional PPC management services, we offer a realistic ad spend for your business based on our experience managing over 100s of PPC campaigns.”
“PPC advertising allows you to promote throughout the Internet.
The following are the most popular locations:
Search results
Websites run by third parties
Use of social media
When it comes to Internet advertising, most organisations will concentrate on a few platforms, such as:
When establishing a PPC campaign, you should concentrate your efforts on the most profitable channels for your company.
If your audience prefers Facebook to Twitter, for example, you should allocate more of your advertising money to Facebook. Focusing your PPC campaign on the platforms with the most potential can be as simple as researching your target and surveying current customers.”
“Yes, indeed!
More than 45 percent of page clicks go to ads that appear in search results.
Even better, consumers who click on advertising are twice as likely to purchase a product or service than visitors who visit your site without clicking on an ad. You may contact people who are actively searching to buy with PPC ads, which can have an instant influence on your sales results.
Not to add that PPC ads have a $2 average return on investment (ROI) for every $1 spent. If you use Google Ads to advertise, the number rises to $8. People don't just click on web ads; they take action, such as completing a purchase.”
“The cost of a PPC marketing campaign varies depending on the company, industry, and approach. Small-to-midsize businesses, on the other hand, spend $5000 to $10,000 per month on average. This price range includes your ad expenditure as well as any other costs, such as PPC agency management.”
“The cost per click in PPC is determined by several factors, including:
Bidder: Your bid in PPC refers to the amount you're willing to pay for someone to click on your ad. You will not pay more than your bid, even if you pay less than your bid (depending on the ad auction).
Choosing a target: Your PPC expenditures can also be influenced by targeting, which includes everything from keywords to demographics. Because a competitive term like "consumers insurance agency" has a higher cost-per-click, bidding on it can result in greater charges (CPC).
Advertisement quality: In pay-per-click advertising, a quality score is equally important. Ad networks, such as Google Ads, look at the quality and relevance of ads, therefore big brands can't pay-to-win in PPC. High-quality ads can often be found at a lower cost than low-quality ads.
Focus on creating high-quality advertising with fair bids for the most cost-effective ads. Consider the user experience before launching an ad campaign. Will your adverts, for example, pique their interest enough for them to click, and will your landing page satisfy that interest?
Choose a PPC agency that respects your budget if you're working with one. Signing a contract with an agency that doesn't handle your budget as if it were their own can lead to wasted ad spend, expensive bids, and requests for even more ad spend.
Working with a company like DIGINARK can assure you that your campaign is cost-effective.”
“PPC advertising provides your company with several advantages in the industry, including:
Create a custom budget that you may adjust at any time.
Useful targeting choices that aren't available in traditional advertising.
Get actionable audience and campaign analytics.
To maximise campaign performance, respond to campaign performance in real-time.
In internet searches, appear above organic results.
Outperform your rivals
Obtain a variety of objectives, ranging from brand recognition to purchases.
When people are looking for you, you can find them.
Other digital marketing initiatives, such as search engine optimization, should be supported (SEO)
The fact that PPC has a 2:1 return on investment indicates its value in your internet marketing approach. PPC can assist you in growing your business online while also allowing you effectively compete with top competition.
PPC can assist you in growing your business online while also allowing you effectively compete with top competition.”
“PPC advertising can be used by any company. Here are a few examples:
Restaurants with Franchises
Companies that provide HVAC services
Insurance companies
Shops on the internet
Heavy equipment dealer
Plus a lot more
PPC is a must-have approach for your industry, as evidenced by a few searches connected to your products or services. Even if you find no advertising on relevant searches for your organisation, that doesn't mean PPC isn't worth your time. If anything, it highlights a huge opportunity for you to take advantage of.
If you decide to hire a Marketing Agency to handle your ad campaigns, be sure they have some experience in your field. With over 100 PPC campaigns under its belt, an agency like DIGINARK is a fantastic example of one that likely has some experience in your area.”
“Depending on your ad network and ad type, PPC can function in a variety of ways. Google Ads and Microsoft Advertising, for example, use distinct algorithms for their ad auctions, despite their similarities. Many people use Google's approach to explain how PPC advertising works.
As a result, if you advertise on Google, you can expect to receive the following results:
A user conducts a search using a search engine such as Google.
The ad auction is launched by Google, which compiles all relevant ads and their Quality Scores.
The auction assigns an Ad Rank based on the bid, quality, and potential impact of each ad.
The ads are delivered by Google in the order of highest Ad Rank to lowest Ad Rank.
Google determines your CPC using the following formula during the ad auction:
CPC = Your Quality Score + $0.01 / Ad Rank of the ad below you
This is why PPC consultants and agencies focus on producing high-quality content. You may enhance your Quality Score by creating a helpful ad, which can lead to cheaper costs and a higher Ad Rank.”
“While more than 70% of businesses haven't monitored their PPC campaigns in over a month, you should do so more frequently. Weekly campaign check-ins are recommended by PPC professionals for the best results. New campaigns, on the other hand, should be monitored daily.
If you wish to take a proactive approach to campaign monitoring but are unable to do so, DIGINARK can assist you by:
Monitoring the results of your PPC campaign
Changing your bids in a strategic way
Identifying fresh high-potential keywords to target
Campaign monitoring, no matter how you do it, will help you build stronger campaigns.
For example, if you observe that mobile users have a high click-through rate (CTR) but a poor conversion rate, you may want to exclude them from your audience. You might also make changes to your landing page to improve the mobile experience.
In any case, you can react quickly and make modifications to strengthen your marketing.”